Steve Cho is the COO of Lootsie, a mobile loyalty platform that helps reduce churn and increase engagement through reward based offers from top brands. Prior to Lootsie, Steve was the VP of Business Development at Kiip where he focused on growing mobile partnerships across iOS, Android, and mobile web helping thousands of mobile app and game developers along the way. With over ten years of sales and business development experience, Steve has also held various leadership positions at IBM and Hewlett Packard. He holds a Masters in Business Administration from UC Davis, and currently advises several startups in the areas of mobile ad-tech, virtual reality, and on-demand economy based apps.