Kittima Sethi (Tinny)

Director and PR Consultant at Brand Now Co., Ltd

Kittima is a media relations and PR professional with over 20 years of experience in media and communications. A Thai national of Indian heritage, she holds a Bachelor's degree in Commerce from Lady Shri Ram College, Delhi University, India.

She started her career as a journalist at The Nation, one of Thailand's leading English-language publications, covering stories related to education and youth. She quickly rose to become the Editor of NJ Magazine and NK Kids! propelling these publications to be one of the best-selling English-language youth publications in Thailand. She was later invited to join The Nation's broadcasting media, hosting radio shows on Nation Radio and appearing on Nation TV.

To further develop her skills and knowledge, Kittima pursued three diplomas in advertising, marketing, and freelance journalism and authorship from the International Correspondence School, Pennsylvania, USA, while working at The Nation. Kittima continued to develop her copyediting and translation skills and expanded to work on other news desks, including business, features, sports, entertainment and others.

Continuing in the media industry, Kittima joined BEC-Tero Entertainment PCL, one of the country's leading entertainment company, working closely with the senior management team and assisted in handling communications within the department. This included planning, execution, sourcing, managing ticket sales, F&B, etc.

Kittima later joined M.R. Power Company Limited (now renamed to Mosdorfer MRP Co., Ltd), which manufactures overhead transmission lines accessories, serving contractors and utilities worldwide, including EGAT, MEA, and PEA in Thailand. Here, she headed the administrative management of the company, including HR & Training and customer services and liaised between the production team and customers.

Kittima continued to be a freelance writer, writing for various publications including Bangkok Post, The Nation, Expressions, Sawasdee, Travel&Lifetstyle, Education Living, and Masala. She has also copy-edited two books, a novel and a health guide.

As a PR specialist at Brand Now, Kittima heads the media relations unit. She maintains close ties with both local and international media, organizes media visits, press conferences, media briefings one-on-one interviews. She is also responsible for writing press releases, speeches, scripts and advertorials.

Fluent in English and Thai, Kittima handles the clients' copywriting and translations for brochures, websites, press releases, books and other marketing communication materials for various industries.

Kittima is the co-founder of The International Parenting Network (www.ipnthailand.com), founded in 2008. The organization is based in Bangkok and has 2000+ members, comprising of parents, teachers, educators and international schools interested in inspiring positive parenting.

She regularly hosts parenting networking events, conducts media training, gives talks on PR and marketing and contributes articles to local magazines. She also conducts cross cultural training for children and youth and the Daily Living/Host country presentations to expat executives and their spouses. She is an avid supporter of Mae Tao Clinic in Maesot, Tak and is an active participant in various organisations related to expats and children in Bangkok.