Agenda

This exciting, one-day event held at the beautiful Sheraton Grande Sukhumvit hotel in Bangkok presents endless opportunities for networking, and getting in front of the industry’s most influential people. In addition to that, GMASA will feature an exhibit hall where you can see some of the most exciting mobile technology available, and of course, there will be plenty of opportunities to network.

GMASA will bring together visionary speakers who will present information on what is influencing the industry, where it will be in the future, and special insight on how to succeed in this marketplace.

Get ready to meet some of the industry’s best experts in Mobile Game Development, App Monetization, App Analytics, App Security and App Marketing! We’re lining up a whole day’s worth of exciting keynotes and panels.

January 22, 2016 Time: 09:00 AM - 6:00 PM (Grand Ball Room)
Session Details – Pre Lunch
9:00 - 9:30 AM
REGISTRATION
9:30 - 9:40 AM
Inaugural Address
DrPansak Dr. Pansak Siriruchatapong Vice Minister for Information and
Communication Technology
9:40 - 10:00 AM
Welcome Address
crv C R Venkatesh GMASA Chairman
10:00 - 10:15 AM
Keynote Address:
Title: An App's Journey from Discovery to Monetization
Prashant Dixit
10:15 - 10:45 AM
Panel Discussion
Title: Strategies to Increase the LTV of Your Users

  • What is LTV (Customer Lifetime Value)?
  • Drivers Used To Calculate LTV
    • Monetization, Retention & Virality
  • Creating user segments to maximize profit
  • Deep Linking for Re-engagement
  • Creating a sense of urgency with offers/discounts/freebies
  • Collecting user feedback and implementation
  • Keeping in touch with timely emails, text messages, and social media posts
  • Treat repeat customers like VIPs with personalized experience

Chris Steedman
Kate Nezhura
Lam You Teck
Nikki Assavathorn
Yan Marchal
10:45 - 11:00 AM
Keynote Address:
Title: 5 In-App Events to Measure in Your Gaming App
Ronen Mense
11:00 - 11:15 AM
TEA BREAK
11:15 - 11:45 AM
Panel Discussion:
Title: Mobile Apps for Social Good
  • Apps to empower people to lead a safer and happier life
  • Apps that support charity & Causes
  • Apps for Healthcare & Senior citizen care
  • Apps for Kids
  • Apps For Education
  • Games for Good
Apichai Sakulsureeyadej
Chris Krol
Djoann Fal
Pisal Setthawong
11:45 - 12:00 PM
Keynote Address:
Title: Monetise Users not Impressions
Fasai Pongpitaksopon
12:00 - 12:15 PM
Keynote Address:
TITLE: Discovery & Engagement of High Value Users
Maya Hari
12:15 - 1:15 PM
LUNCH SESSION
SESSION DETAILS – POST LUNCH
1:15 - 1:45 PM
Panel Discussion:
Title: Is It an App Bubble That We Are Facing?

  • Current Growth Trends in App Industry - The Facts & Stats
  • Role of angel investors
  • State of startup app companies
  • Valuation and Liquidity
  • Gaming apps – Ex: Clash Of Clans
  • How are app developers making any money?
  • Serious problem of App Discoverability
  • Does an oversaturated space always equate a bubble?
  • How to develop a good monetization strategy
Gary Huang
Girish Ramdas
Laís de Oliveira
Paul Noh
Ponthep Sethiwan
1:45 - 2:15 PM
Panel Discussion:
Title: Mistakes to Avoid to Make Sure Your Mobile App is a Success!

  • Wrong budget planning
  • Lack of proper Marketing strategy
  • Unclear target audience
  • Wrong monetization policy
  • Bad design
  • Getting out-competed
  • Too many Changes in the middle of the development
  • Not listening to Customer feedback
  • Absence of Market Adoptability
Barak Sharabi
Bennett Carroll
Govind Kavaturi
Tal Itzhak Ron
Tiago Costa Alves
2:15 - 2:45 PM
Panel Discussion:
Title: Key App Trends in 2016: How to Succeed in User Engagement and Monetisation
  • Challenges in User Acquisition (UA)
  • Which ASO Tactics Really Matter?
  • Leveraging the traditional media (Print/TV)
  • Optimizing the UA cost – Improving the conversion rates
  • Improve the user on-boarding process.
  • Increasing the Life Time Value (LTV) of the users
  • Harnessing the power of user segments
  • Retargeting and Reengagement tools
  • Taking advantage of the Native video for promotions.
  • Adopting the right monetization strategy (Paid/IAP/In-app Ads/Subscription/Gated features)
Jakob Lykkegaard Pedersen
Junde YU
Ronen Mense
Thawatvongse Silamanonda
Vincent Low
2:45 - 3:00 PM
Keynote Address:
TITLE: Build Scalable Mobile & Game Backends with Serverless, Event-Triggered Logic
Markku Lepisto
3:00 - 3:30 PM
Panel Discussion
TITLE: When to Pay-to-Play: the Do’s and Don’ts of Paid User Acquisition

  • The incentivized/Rewarded ad model
  • Cost and Volume of Install
  • Type of app and Target group
  • Marketing Objective – Short term and Long term
  • Considering the ARPU (average revenue per user)
  • What is Rewarded CPE (Cost Per Engagement)
  • When is Incent traffic better than non-incent?
  • Turn Your Incentivized Mobile Users Into Loyal Customers
    • Make a big first impression, Incentivize the right actions, Retargeting
Colin JG Miles
Imtiaz Ahmed
Patrick Kane
Raja Manoharan
3:30 - 3:45 PM
TEA BREAK
3:45 - 4:00PM
Keynote Address
TITLE: Yin and Yang of Effective Mobile Advertising
Jayesh Easwaramony
4:00 - 4:30 PM
Panel Discussion:
TITLE: Monetization Strategy using Advertising for Your App

  • Freemium Vs In App Ads
  • Ad integration without compromise in UX
  • Choosing Ad types to be displayed
  • Influence User Behaviour
  • Choosing the best eCPMs
  • How does Ad mediation works
  • Different monetization strategies for iOS and Android
  • Finding the best Adnetworks and payouts
Farheen Bandeali
Guillaume Sachet
Manish Giri
Nimit Panpalia
Shawn Xu
4:30 - 5:00 PM
Keynote Address
TITLE: Turn your App into a Growth Engine
Govind Kavaturi
5:00 - 5:30 PM
Panel Discussion:
TITLE: Mobile Marketing Strategies for Success in Ecommerce Apps

  • Finding out the right User acquisition channel
  • First-Time User Discount/offers
  • Featuring a Strong Call-To-Action
  • Social media advertising for User Acquisition & Retargeting
  • Marketing Automation (Triggered emails/Push Notifications/In- App Messaging)
  • Using Built-in Features to Enhance User Experience (Camera/Voice/Location Service)
  • Flash Sales Targeted To User Value Segments
  • Implementing the Viral Loop - Referrals & Rewards
Ashwin Shekhar
Jay Horathai
John Pradithavanij
Lam You Teck
Nuttaputch Wongreanthong
5:30 - 5:45 PM
Keynote Address:
Title: What We Learned From Launching an Old School Beat'em up Game on iOS, Zombie Hero : Revenge of Kiki
Wasin Thonkaew
5:45 - 5:55 PM
Prize Distribution for Indie Pitch Winners
5:55 - 6:00 PM
Vote of Thanks
crv C R Venkatesh GMASA Chairman
9:00 - 11:00 PM
After Party
Venue: Levels Club
Indie Pitch Time: 10:30 AM - 12:30 PM (Sukhumvit Room)
  • 1

    Name: Snoozefox

    Game Title: Chaos Sphere

  • 2

    Name: Eutragon

    Game Title: Swap

  • 3

    Name: Wasin Thonkaew

    Game Title: Zombie Hero: Revenge of Kiki
10:30 AM

Name: Niwatchai Singtiantrakoon

Game Title: Halloween Jumps
10:40 AM

Name: Maxmuses

Game Title: God Caster
10:50 AM

Name: Bidostudio

Game Title: Spider Fly Heros
11:00 AM

Name: Wasin Thonkaew

Game Title: Zombie Hero: Revenge of Kiki
11:10 AM

Name: Pipop Thongsen

Game Title: Symphonic Puzzle

11:20 AM

Name: Eutragon

Game Title: Swap
11:30 AM

Name: Snoozefox

Game Title: Chaos Sphere
11:40 AM

Name: Moondance Studio

Game Title: Astral Sigil
11:50 AM

Name: Kidsadakorn Charoenjit

Game Title: Pakapow
12:00 Noon

Name: Solid Square Games

Game Title: Shade Shifter - Colorful Endless Runner
Workshop Time: 03:00 PM - 04:20 PM (Sukhumvit Room)
3:00 - 3:40 PM
Title: Make it Flexible, Make it Scalable - Infrastructure to Grow Your Mobile App's Reach

Mobile applications vary widely and present a wide range of back-end infrastructure requirements. Whether you’re designing applications to run on smartphones, tablets, or any other device, you’re sure to need infrastructure that is both robust and agile. The right infrastructure provides the performance, control, and flexibility you need for developing, deploying, and maintaining successful apps. Should you go with bare metal or virtual servers? Is your preferred configuration available in real time for on-demand scalability? A high-speed global network integrated with a worldwide CDN gives end users (and administrators) a high-performance experience. Join this workshop to understand what are the typical components for launching a mobile application and how you can deal with challenges that come with traditional setups.

Softlayer
3:40 - 4:20 PM
Title: Data Services for Mobile Application Development - An IBMBlueMix Overview

Overview Bluemix Services for Mobile Applications.

How to build Mobile Applications Using Bluemix Services.

Demonstration : Building Mobile Application Using Bluemix Data Services.

Softlayer